Strategic insight and execution to help companies and investors unlock the value of music.
We partner with music-tech startups, established rights holders, investors, and companies entering the audio space. Our work spans licensing, business development, and strategic advisory. Whatever the challenge, we bring deep industry knowledge and practical experience to create clarity, reduce risk, and deliver growth.
Music & Digital Content Licensing
We’ve worked with everyone from major record labels to specialist independents, popular streaming services to niche apps. We can help with:
Negotiating licensing agreements - enabling product launches, feature enablement and market expansion.
Managing renewals and rights-holder relationships - optimising commercial terms, ensuring compliance and minimizing disruption.
Strategic IP exploitation - finding new ways to monetize catalogues and content assets.
Example past work: Closed licensing agreements for streaming service expansion into Eastern Europe, MENA, and Africa; managed publishing renewals for a music learning platform.
Business Development
We help companies identify new revenue opportunities and execute partnerships that accelerate growth. Services include:
Market entry & expansion strategies - evaluating opportunities and building go-to-market plans.
Partnership sourcing & negotiation - connecting with the right partners and closing deals.
Product & commercialisation support - shaping products and partnerships to achieve product-market fit.
Example past work: Negotiated distribution deals for a record label in Africa; mapped mobile operator opportunities across Europe; led product development and launch for a pay-as-you-go product in Kenya.
Investment & Advisory
We help investors, acquirers, and leadership teams de-risk decisions and unlock growth. Our work includes:
Due diligence & market intelligence - sector deep-dives, licensing/IP risk assessment, competitive benchmarking
Portfolio advisory - supporting portfolio companies with strategy, licensing, and business development.
Growth enablement - aligning leadership teams around strategy and execution.
Example past work: Advised investors on sector dynamics and company positioning in the music and audio space; provided insight on licensing and market viability to support diligence processes.
Music & Health Innovation
We’re deeply committed to the future of music as a means of driving positive outcomes in health and society. We help companies and investors understand this fast-growing field, identify credible opportunities, and build partnerships.
Market mapping & intelligence - tracking emerging players and innovations.
Partnership development - connecting innovators with healthcare, wellness, and tech ecosystems.
Strategic positioning - helping companies align products with market needs and scientific credibility.
Example past work: Market assessment for a music and dementia app; founded the music and health newsletter ‘Sounds Good!’
About
What we do
Strategy & business development
Licensing & rights management
Partnerships & international expansion
Investment & advisory
Market research & insights
Who we’ve worked with
Spotify
Amazon
Sony Music
Yousician
Prisma Music Group
Mundu
SoundWheel
Music Health
Edition Records
Soundabout
In Place Of War